Clickable extensions like the click to call extension make your ads more interactive right on the search results page. Interactions with your business increase the likelihood of searchers becoming customers, and so driving phone calls to your business with this phone number ad extension works to great effect. Sometimes encouraging searchers to call you is all that’s needed to close a deal. If you run a manufacturing business or you supply your product or service to franchises then you can use the affiliate location extension. Linked with your Google My Business Listing via an email, so make sure you have your listing set up beforehand. A great way to bring in business and reach a targeted audience in your local area. Once clicked, they redirect users to Google Maps with directions to your business. Location extensions are available for both search and display networks. This works well for local companies who may have a retail store or showroom perhaps. Or adding brands you stock, try not to overlap with the content in your other extensions.įor searchers looking for a business in a geographical area, list your business’s physical location for searchers to visit your business offline. For example, they appear something like this:Īs you can see the highlights header works like an extended callout extension which can be great for adding more benefits and features. You can choose between pre-formatted headers to represent the text you add. Structured snippets appear in 2 parts: a header and values. If you offer a range of services, different types of products, or stock a variety of brands, then structured snippets allow you to list these in your ad. Work alone or in conjunction with another ad extension.It also keeps your callout extensions different from your ad copy making you ad more unique. A few examples might be promoting ‘Quick Turnaround’ or a ‘Fully Skilled Team’ for technical work, as writing these will highlight the benefits of using your business. Callout extensions can be added at account, campaign, or ad group level and each callout should be no more than 25 characters so be cautious of the character limit. Featuring up to 4 callouts per ad, you can promote your call to action, and other unique selling points your business has. Take up more space on your search results page with your adĬallout extensions should be written out as short and snappy benefits of using your business.Easily test ad extension copy with sitelinks.Measure clicks and analytics on individual sitelinks.What can help is analysing which links have had the most clicks in your ad extensions tab as this can show you which of your pages/headlines have received the most interest based on the keywords you’ve targeted. You should also note that Sitelinks will only be shown if your ad is in the top position – so it can be difficult to distinguish between whether the top position is responsible for your high CTR or the Sitelinks extension themselves.
Sitelink ad extensions may well help increase click-through-rate (CTR), but keep them tightly related to the ad and your call-to-action, or you’ll find ad spend being drained by irrelevant clicks. You can add as many as you like, but typically 4 is best practice to be able to keep track. These allow you to apply additional links with a headline and short description (optional) to your ad.
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